Emeryville officials cited two clerks this week for selling alcohol to minors during a Minor Decoy operation, which aims to combat underage drinking. Conducted by the Emeryville Police and California Department of Alcoholic Beverage Control, the operation involved minors attempting to purchase alcohol under supervision. Clerks face fines and community service for violations, while businesses risk fines and license suspensions. Since the program’s initiation, violation rates have dropped significantly, demonstrating its effectiveness in improving public safety by preventing underage access to alcohol and related traffic incidents.
When the program first began, the violation rate of retail establishments selling to minors was as high as 40 to 50%, according to the news release.
Preventing access to those who are not old enough to legally purchase alcohol improves safety on our roadways and in our communities.
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