The new watershed does not allow alcohol marketing on television from 3am to 9pm and on radio on weekdays between 3pm to 10am the following morning, aiming to reduce children's exposure to alcohol promotion.
Dr Sheila Gilheany described the Public Health (Alcohol) Act 2018 as a 'suite of quite modest measures designed to provide some degree of protection from the tactics of an aggressive industry acting against the population's health through relentless marketing'.
She said the broadcasting ban comes into effect today almost seven years after first being signed into law, and the public health benefits of the Act 'will only be fully realised when all the sections are enforced'.
Dr Gilheany added: 'Even if commenced today, it will take three years before the section is enforced, so that would be a 10-year delay on legislation that was signed into law in 2018.'
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