"According to his post, a $79 retail price contrasted with roughly $19 in total costs, leaving a claimed gross margin of $60, or 75.9%. Then, Johnson contrasted AG1 with fast food advertising. "McDonald's openly taunts you," he wrote, arguing that AG1 instead relied on trust and a "proprietary blend." He further claimed, "The bulk of the 12g scoop is cheap greens and emulsifiers," and alleged that higher-value ingredients appeared only in trace amounts."
"The health influencer claimed that "AG1 is one of the lowest value health products in the world despite being the most heavily promoted" and alleged that the company paid influencers "up to $60 per new subscription and a $30/mo recurring kickback," while also offering equity."
""AG1 is bad for the world," he wrote, adding that it was "Overpriced" and that it "Underdelivers." He further claimed, "Science shows it has no clinical effect," while accusing the brand of eroding trust."
A posted cost breakdown listed a $79 retail price versus roughly $19 in total costs, implying a $60 gross margin (75.9%). Allegations state the company paid influencers up to $60 per new subscription plus a $30/month recurring kickback and offered equity. Observations describe the 12g scoop as mostly cheap greens and emulsifiers, with higher-value ingredients present only in trace amounts under a proprietary blend. The product is characterized as overpriced, underdelivering, lacking clinical effect per cited science, and eroding consumer trust. A Homer Simpson meme and online reactions highlighted public attention to the dispute.
Read at Dailydot
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