Targeting, not virality, should be the aim of your social media strategy. Reaching the right audience increases conversions, ensures brand relevance, and mitigates risk.
In 2025, going viral could actually be a bit of a liability for your brand's social media strategy. The most impactful campaigns focus on precise targeting.
The beauty of social media is its ability to find and reach hyper-specific audiences. It's about using the right bait, not casting the widest net.
Luxury brands like Dior thrive with small, exclusive audiences, resulting in engagement that converts into loyalty and sales. Their content feels bespoke and personal.
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