"Sometimes software founders are a weird bunch. They've built their businesses on open source software and the contributions of people who've done a lot of work for free. They've benefited at great length from infrastructure and tooling built on open standards that facilitate free exchange of data and ideas. Yet when it comes to their own software business, they hold the opinion that you should have as much vendor lock-in as possible when it comes to your users."
"I believe that you actually increase your retention and strengthen your product by making it as easy as possible to import and export data at any given point. If you already think this is true, well, you might come away with a couple of ideas on how to make this even easier and how to communicate it more clearly to your customers."
Many software founders rely heavily on open source contributions and open standards while simultaneously pursuing strong vendor lock-in for their own products. Some founders explicitly aim to make it difficult for users to leave after they invest data in a platform. Making it easy for customers to import and export data can increase retention and strengthen the product by building trust and enabling informed choice. Clear communication about data portability and straightforward export/import tools give customers confidence and may yield actionable ideas to improve ease of migration. Informed consent and informed choice function as high-value retention strategies.
Read at The Bootstrapped Founder
Unable to calculate read time
Collection
[
|
...
]