The Podcast Marketing Trends report highlights that while launching a podcast is relatively easy, achieving substantial growth remains a significant challenge for podcasters.
High-growth podcasts often maintain a consistent publishing frequency, with those that have released episodes within the past week exhibiting the best growth metrics.
The analysis shows a clear connection between a podcast's growth and its overall budget, particularly emphasizing the importance of marketing investment for success.
The five most effective growth tactics identified by podcasters include consistency, improving show quality, guest selection, increased output, and promo swaps, while social media ranked least effective for growth.
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