The Top B2B Marketing Trends for 2024
Briefly

B2B marketers have it tough. Not only are they faced with longer sales cycles (and so less direct feedback on the effectiveness of their campaigns), but they also typically receive only half the budget their B2C counterparts receive.
In 2024, your B2B company must be more creative and competitive as you market your brand. Understanding your customers' needs and preferences and creating catered and targeted marketing campaigns that leverage new technologies and tools is essential.
Read at Sfgate
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