"Playing the LinkedIn game can feel like a chore. One day your posts reach thousands, other days only your mom sees them. The algorithm changes continuously and the LinkedIn gods decide who sees what on the feed. You can complain about it, or you can do something about it. Make your choice. You know what winners do. LinkedIn's algorithm is choosy. It doesn't care about your years of expertise unless you use the information in your post."
"Hook them in the first line or lose them forever The algorithm prioritizes retention and your opening line determines whether your post lives or dies. People slowing down to read your entire post is a good sign that more people would enjoy it. Don't waste these few words. Lead with the punch, remove filler words, and be the most direct version of you."
LinkedIn rewards content that retains attention and signals relevance to the right audience. The opening line determines whether a post is tested on a small audience or dismissed, so lead with a strong, direct hook and remove filler. The algorithm tests posts on a small group and uses early engagement to infer the ideal audience. Prioritize fast replies to commenters who match target customers, continue conversations, and ask questions to spark discussion. Comments from the right people guide broader distribution. Focus on promising transformation, revealing surprises, and challenging beliefs to prompt stops and deeper reading that drive reach and potential sales.
Read at Forbes
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