Research found that 62% of companies experience a decline or flat revenue growth in the year following a change in Chief Revenue Officer, with an average drop of nearly four percentage points from 15.5% down to 11.7%. This indicates the challenges companies face during transitions at such a crucial leadership position, suggesting that while change can be necessary, it often leads to immediate revenue instability that must be managed carefully.
With the median tenure for chief revenue officers currently at just 25 months, many organizations find themselves struggling to achieve consistent performance. This relatively brief period means that new CROs may not even complete two full sales cycles, potentially impacting their ability to influence and drive long-term growth strategies.
#chief-revenue-officer #revenue-growth #executive-transition #business-performance #management-challenges
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