Brittany Hugoboom, editor-in-chief of Evie, a publication opposing modern feminism, asserts that women should have the choice to pursue various lifestyles without being labeled oppressed. She and her husband co-founded Evie, alongside a wellness app named 28, advocating for conservative femininity and alternative views. Hugoboom defends their stance against criticism that their choices undermine women’s rights, emphasizing the need for diverse female narratives and enterprises. The Hugobooms aim to create a comprehensive platform for women that includes media, fashion, and health products tailored to traditional femininity.
"There are all these people that are so triggered and angry that we exist... Why can't there be one that offers women an alternative?"
"We want to build the one-stop shop for femininity," said Hugoboom, describing their goals with Evie and 28.
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