"Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a competitor offers a slightly better deal. The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members' success."
"Complex rules then create administrative overhead: layers of thresholds, expiry dates and blackout periods turn what should be encouraging into burdensome work. Champions who sign up to gain momentum often discover that the rewards demand more time than they deliver value. Another gap emerges when programs focus solely on tracking spending. Hours invested in training, referrals or brand advocacy stay invisible, so contractors receive no acknowledgment for actions that raise their value."
Loyalty programs often rely on short-term rebates and complex rules that create administrative overhead and short-lived retention. Engagement among U.S. loyalty members has declined, showing that matched competitor offers erode incentives. Programs commonly ignore non-spending contributions such as training, referrals and advocacy, leaving valuable actions uncredited. Uniform benefit packages fail diverse member needs across regional and national roles. A better approach makes loyalty a frictionless, data-fueled flywheel: unique data from member projects and rapid product innovation create capabilities that boost members' pipelines. Aligning brand growth with member success turns loyalty into a proactive growth strategy.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]