"ChatGPT often links to sources when answering prompts. Traffic from those clicks is typically high-converting in my testing. Unfortunately, ChatGPT frequently hallucinates URLs and sends visitors to nonexistent pages. A study released this month by Ahrefs found ChatGPT 5 links to error pages nearly three times more than does Google Search. To be sure, traffic thus far from ChatGPT is less than 5% for most sites."
"Go to "Engagement" > "Pages and screens" to view all pages with traffic for the designated period. Select "Page titles and screen class" above the list of pages. Click "Add filter" above the graph. Select "Session source/medium" as the dimension. Select "Contains" and type "ChatGPT." Click "Apply." Now your list is filtered to pages with traffic from ChatGPT. Next, narrow the list to error pages:"
ChatGPT frequently provides links that can drive high-converting traffic but sometimes hallucinates URLs and directs users to nonexistent pages. Ahrefs found ChatGPT 5 links to error pages nearly three times more than Google Search, though ChatGPT-driven traffic is under 5% for most sites. Filter Google Analytics 4 by Engagement > Pages and screens and set Page titles and screen class to identify pages receiving traffic from ChatGPT. Add a filter for Session source/medium contains "ChatGPT" to isolate that traffic. Open the filtered pages on the site, note error page titles, then search that title in Analytics and add Page path and screen as a secondary dimension to reveal hallucinated URLs. Bookmark and monitor the report regularly.
Read at Practical Ecommerce
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