Krafton, renowned for its success with PUBG, is acquiring Japanese company ADK Holdings for 75 billion yen to diversify its revenue and tap into animation production. Established in 1956, ADK has a rich history in advertising and has contributed to over 300 animations, including popular titles. This acquisition aligns with Krafton’s strategy to merge gaming with animation, aiming to seize growth opportunities in the entertainment sector, especially in Japan. CEO Kim Chang-han emphasized the importance of collaboration in expanding their content portfolio.
We aim to continuously discover new intersections between games and animation, and create new opportunities in the global content business.”
ADK is a partner with deep understanding and strong execution capabilities across Japan's content industry.”
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