Recent data indicates AI-powered applications are outperforming traditional categories, achieving revenue per install rates above 63 cents. Users are seeking meaningful AI experiences that are unique. The revenue model landscape is changing, with many apps now adopting a hybrid monetization strategy that combines subscriptions with consumables or lifetime purchases. The disparity in earnings between top-performing apps and their lower-earning counterparts is growing, emphasizing the need for effective pricing and user retention strategies. Health and fitness apps are particularly favored by users for trial purchases.
AI-powered apps are outperforming legacy categories, showing over 63 cents in revenue per install after 30 days, indicating a strong demand for unique AI experiences.
The report shows that 35% of apps now employ a mix of subscriptions with consumables or lifetime purchases, pointing towards a growing trend in hybrid monetization.
The top 5% of newly launched apps earn $8,880 after two years, reflecting a widening gap in revenue compared to the bottom 25%, which makes no more than $19.
Health and fitness apps are the most likely to be purchased for trial, indicating users’ willingness to explore AI-driven solutions in health.
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