Kind Lending is on a rapid growth trajectory, supported by the leadership of Geri Farr, whose past executive roles equip her to guide their expanding retail sales efforts. Tammy Richards, the president of retail, emphasized Farr's empowering leadership style and innovative mindset, essential for sustaining the company's mission of excellence. Farr expressed excitement about joining Kind Lending, drawn by its commitment to personnel and the collaborative environment. She aims to lead the West Retail Sales team in driving performance and fostering connections among loan officers, continuing the momentum of success alongside the new COO, Jennifer Folk.
Geri's leadership will help us continue this momentum. Her ability to empower teams and drive innovative solutions aligns perfectly with our mission.
What drew me here is the company's energy, its commitment to people, and the opportunity to help shape something meaningful.
I spent my career working alongside loan officers to grow their business and break personal records, and I'm looking forward to doing that here.
Leading the West Retail Sales team is a challenge I'm ready for, and I'm looking forward to what we'll build together.
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