Krafton's Q1 2025 financial report revealed impressive results, with net sales reaching 874.2 billion Won, a 31.3% increase year-on-year, and an operating profit of 457.3 billion Won, up 47.3%. The success is attributed to the launch of inZOI, which sold over a million copies in its first week, and the sustained popularity of PUBG, maintaining 1.4 million concurrent players in March. Krafton emphasized its strategy of targeting emerging markets, particularly with products like Battlegrounds Mobile India, highlighting growth opportunities outside traditional gaming territories.
Krafton's first quarter of 2025 saw record sales performance, with a significant increase in revenue driven by the release of inZOI and robust PUBG engagement.
Krafton achieved 874.2 billion Won in sales and a 47.3% rise in operating profit, underscoring the success of inZOI and PUBG's continued popularity.
inZOI's impressive launch, selling over a million copies in its debut week, represents a pivotal moment for Krafton as they aim to create a long-term franchise.
The company's focus on non-traditional markets has proven successful, indicating the potential for growth beyond the established gaming hubs of the West.
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