The article emphasizes the importance of efficiently managing marketing contacts in HubSpot to avoid exceeding pricing tiers and incurring additional charges. Key strategies include setting only necessary contacts as marketing, automating default settings for new contacts, regularly cleaning the database of inactive or duplicate entries, monitoring contact limits with lists, and leveraging built-in reports to track contact growth trends. By implementing these practices, businesses can maintain control over their contact list and associated costs, ensuring smooth marketing operations without financial surprises.
Regularly review your list and set non-engaged or irrelevant contacts as non-marketing to avoid unnecessary costs.
Schedule regular cleanups to delete or downgrade non-engaged contacts using HubSpot's list segmentation tools.
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