The article discusses the challenges of selling when starting a new business, particularly for founders without prior sales experience. The author, who founded Vungle, highlights the importance of gaining sales skills and shares personal experiences of unconventional outreach strategies. One notable approach involved playing mobile games to connect with developers directly. By customizing usernames to communicate with potential clients, the author emphasizes the need for engaging with customers in their environment. The article serves as a reminder that innovation and adaptability in sales efforts are key to a startup's success.
When you're building a startup from scratch, there are two things nobody warns you about enough: one, you're going to have to sell. And, two, you're probably going to be terrible at it at first.
We started playing the games themselves... Once we were ranked, we'd change our usernames to short custom messages like 'FromVungle_Please_Call_Us.' This approach got us into conversations with developers who would've ignored us otherwise.
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