How Elon Musk Uses Internet Slang to Marshal His Army of Online Fans
Briefly

In 2010, Kabosu, a Shiba Inu, became an internet sensation, leading to the creation of the DOGE meme. Fifteen years later, this once-modern meme has become a nostalgic reference in today's digital culture. Elon Musk frequently incorporates DOGE and other dated internet references, like the numbers 420 and 69, into his social media presence. He uses these elements to connect with an audience familiar with internet culture and humor, showing how enduring memes influence modern discourse even as they age.
In the fast churn of internet culture, DOGE is considered very old. Yet, it remains a part of Elon Musk's everyday vocabulary, highlighting the blend of memes and modern technology.
Frequent references to 420 and 69 reveal Musk's playful engagement with old internet slang, as he blends traditional memes with modern tech culture to resonate with his audience.
Read at www.nytimes.com
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