The article discusses the challenges of language retention after formal education, highlighting that only a small percentage of individuals remember what they learned in high school. It underscores the difficulty in maintaining language proficiency without regular use. The podcast segment features a discussion with Professor Jeffrey Rayport and Nicole Keller about the case study on Duolingo, which aims to make language learning more enjoyable and encourage consistent practice among users, potentially addressing the retention issue.
It's hard to learn a new language and even harder to maintain proficiency if you're not speaking it regularly.
Less than 20% of people who learn a language in high school retain much of anything beyond five years.
What if it were fun? What if you actually looked forward to language lessons?
Jeffrey Rayport is an expert in e-commerce and is credited with coining the term 'viral marketing.'
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