Chomps, a meat snack brand, appears to have surged to success rapidly, yet it is the result of years of dedication, strategic partnerships, and smart risk-taking. Founders Pete Maldonado and Stacy Hartnett revealed on the Up Next in Commerce podcast how Chomps was initially bootstrapped and how they later established a strong retail and online presence. They discussed the importance of identifying suitable platforms and a clear understanding of target segments, as well as lessons learned from early partnerships, like with Trader Joe's.
Chomps has been an overnight success due to hard work, risky bets, and beneficial partnerships that elevated the brand.
The company was bootstrapped and scaled through both retail and online platforms, showcasing unique strategies to reach target audiences.
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