Hyper-growth stages demand effective people processes to prevent issues like inefficiencies and cultural breakdowns. Companies like Grab and Gojek, which experienced significant growth, faced challenges that prompted them to professionalize and improve internal structures. The AI sector is now facing similar hurdles, where rapid growth without a focus on people strategies can cause not only operational inefficiencies but also potential negative public perceptions. This trend indicates that successful scaling requires a more structured approach to managing human capital.
The common theme? Scaling without a people strategy leads to inefficiencies, morale issues and, in some cases, public blowback.
The biggest mistake founders make is assuming that what worked at a smaller size will continue working as they 10x their team.
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