Kat Cole, previously a high-ranking executive at Hooters and Cinnabon, became CEO of AG1 (formerly Athletic Greens) in 2024, marking a significant career shift into health supplements. Valued at $1.2 billion in 2022, AG1 enjoys endorsements from prominent athletes and wellness influencers. Cole’s personal experiences, particularly relating to family health issues, have heightened her focus on nutrition. She discussed possible future developments for AG1 and the evolving consumer attitudes towards health and supplements in an interview.
There's a few ways to look at this. One is just the journey that I've gone on as a woman, as a mom, and how nutrition and health has become more important to me personally.
Valued at $1.2 billion in 2022, AG1 has been endorsed by athletes like Olympic runner Allyson Felix and Formula One driver Lewis Hamilton.
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