The article highlights the steady user growth of Instagram following its acquisition by Meta (formerly Facebook). According to co-founder Kevin Systrom, the platform experienced its first slowdown in growth approximately one year post-acquisition. The Federal Trade Commission (FTC) emphasizes that Instagram's rise as a platform was exceptional and justified prior to being taken over by Facebook. This evaluation coincided with significant milestones, including Instagram receiving the App of the Year award from Apple, sparking a surge in new user registrations.
"The first slowdown that we had was maybe a year into being at Facebook," he testifies. The FTC is making the point that Instagram's rise was unique and validated well before the social media giant scooped it up.
After winning App of the Year from Apple, Systrom remembers new registrations 'skyrocketing.'
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