The article discusses the unexpected rise in running popularity, particularly among Gen Z. It highlights the third great running boom, primarily driven by women and diverse demographics, contrasting with earlier booms dominated by men. The London Marathon ballot for 2026 has seen a record 1.1 million entries, with almost an even gender split for the first time. Factors contributing to this phenomenon include running's accessibility and newfound fashionability, combined with a substantial increase in younger participants, showcasing a significant cultural shift in the sport.
This explosion – and it really is an explosion – has been brilliant to see. I wish that any of us could say we created it, but we didn't.
More than 1.1 million have entered the ballot for the 2026 London Marathon – not only a world record but nearly double the figure from two years ago.
Running has always been cheap and accessible. Now it is also fashionable, contributing to a remarkable rise in participation rates among diverse demographics.
For the first time, the male/female split in entries for the London Marathon is almost 50/50, reflecting a broader participation across demographics.
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