For years, software development followed a construction-like approach, relying heavily on manpower, hierarchy, and a phased roadmap. However, this process often leads to poor user engagement and ineffective products. Stakeholder requirements are gathered, and features are built in isolation without considering user experience until the end. Consequently, products fail to resonate with users, resulting in high drop-off rates and hidden friction. Teams frequently resort to superficial fixes instead of addressing the fundamental issues such as product value and service logic, demonstrating that the methodology is no longer relevant in the fast-evolving tech landscape.
The traditional model of software development mirrors construction but is failing to meet the dynamic demands of today's market for value-led experiences.
Teams revert to patch-fixing their products without addressing core issues, leading to misaligned value, ineffective architecture, and irrelevant service logic.
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