Duracell has filed a lawsuit against Energizer for misleading advertising that claims Energizer Max batteries last 10% longer than Duracell Power Boost batteries. The lawsuit, filed in Manhattan federal court, asserts that Energizer's claims are based on limited data that neglects various industry standards affecting battery performance. Duracell argues that such advertising has resulted in irreparable reputational damage and positions itself as a victim of confusion in the market. This legal dispute highlights the continued rivalry between the two companies, with a history of litigation concerning battery performance claims.
"The Energizer Max false advertising is a clear effort by Energizer to expand its market share - at Duracell's expense - by confusing and misleading consumers..."
"Duracell claims that Energizer only took one industry standard into account... battery performance is also determined through other standards."
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