Don't Let Growth Muddle Your Company's Strategy
Briefly

Companies can gradually undermine their unique strategies by making decisions that don't seem harmful at first. This often happens due to a lack of awareness among decision makers about how their choices dilute core differentiators.
Having a clear understanding of a company's core differentiators enables the Board to critically assess growth opportunities and allows operational managers to make informed decisions autonomously, reducing the chances of straying from the company’s strategic identity.
Read at Harvard Business Review
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