Datadog has expanded its portfolio by acquiring Eppo, an innovative feature flagging and experimentation platform, enhancing its offerings for developers. Eppo, known for simplifying app experimentation with advanced analytics, will continue operations under the name "Eppo by Datadog." Although the financial details of the acquisition remain undisclosed, previous reports suggested a price around $220 million. By combining resources, Datadog aims to streamline the complex infrastructure needed for product analytics, supporting developers in delivering effective app variations swiftly and effectively in a competitive environment.
Eppo wants to bring a high velocity of experimentation to development teams, which is critical in todayâs fast-paced tech landscape. By simplifying the process, they empower companies to innovate more effectively.
With the integration of Eppo into Datadog, customers will benefit from more streamlined and efficient experimentation capabilities, enhancing their ability to deploy and monitor new app versions.
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