ChatGPT adoption skyrockets in India, but monetization may be trailing | TechCrunch
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ChatGPT adoption skyrockets in India, but monetization may be trailing | TechCrunch
"India, home to over 950 million internet users, is seen as a crucial market for OpenAI, whose ChatGPT platform is rapidly gaining traction in the region."
"Despite increasing adoption, OpenAI's revenue from Indian users remains low, with $8 million spent this year compared to $330 million from U.S. users."
OpenAI recognizes India as one of its fastest-growing markets for ChatGPT, but it faces significant revenue challenges compared to the U.S. market. Users in India have spent only $8 million on ChatGPT subscriptions since 2023, a stark contrast to the $330 million spent by U.S. users. The $20 monthly subscription fee is perceived as high in India, limiting revenue potential. However, OpenAI is exploring strategic partnerships, such as a potential alliance with Reliance Jio, to tap into the vast Indian internet user base, which could facilitate growth moving forward.
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