The upcoming launch of Nothing's Phone 3 is set at a high price point of $1,000, a notable increase from its predecessor, the Phone 2, which started at $599. Announced by Carl Pei during the Android Show: I/O Edition, this price aligns the Phone 3 with other high-end devices like the iPhone 16. The transition signals a strategic pivot for the brand, which has been known for its affordability. While specific details on the device are limited, expectations are set for major enhancements, particularly in processing capabilities and camera quality, to justify the premium pricing.
Nothing, once known for affordability, is now integrating a four-figure price tag for its Phone 3, marking a significant shift in strategy towards premium branding.
Carl Pei's announcement positions Nothingâs Phone 3 directly among premium competitors like iPhone 16 and Galaxy S25, elevating its market stance substantially above its budget roots.
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