The creative agency Bursty's innovative approach transformed endurance athlete Nedd Brockmann's 1,000-mile track run into a captivating TikTok marathon, lasting 304 hours. This national movement aimed to raise funds for the charity We Are Mobilise and build on Brockmann's previous success that raised $2.5 million for homelessness. Their collaboration not only achieved record-breaking views but also received the prestigious President's Award at The Drum Awards for Marketing APAC, demonstrating the power of creative promotion in charity efforts and enabling a unique way to engage audiences.
If you're Bursty, you livestream it. For 304 hours. Non-stop. On TikTok.
In Australia, he's a guy who does a lot of running and tries to raise money for other people.
It was just more trying to keep coming up with ideas to keep it fresh.
We partnered with TikTok and we livestreamed the whole event.
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