Operational efficiency has always been essential to sustained success in major college athletics...Starting next year, Big 12 members will receive an average of $31.7 million annually from a media rights agreement with Fox and ESPN.
Add the soaring expenses from the House v NCAA settlement agreement more than $22 million annually in revenue-sharing and scholarship increases and the fiscal squeeze is next level from Morgantown to Tucson and Orlando to Ames.
Commissioner Brett Yormark's search for new revenue opportunities has led to the Big 12 possibly selling its naming rights and bringing private capital into the conference. Which athletic departments will identify, and maximize, new sources of revenue?
By one measure, Iowa State stands atop...
#operational-efficiency #revenue-management #college-athletics #big-12-conference #financial-challenges
Collection
[
|
...
]