Warner Bros. Discovery (WBD) is gradually moving to discontinue password sharing for its streaming service, Max, with plans announced to prompt users towards obtaining their own accounts. While the immediate approach is soft, the messaging is set to become more assertive over the coming months, with plans to solidify the policy in the U.S. first and extend it globally within 12 to 18 months. This strategy echoes Netflix's successful approach to paid sharing, aiming to boost subscriptions and strengthen account security.
Warner Bros. Discovery is gently encouraging users to get their own Max accounts, aiming to stop password sharing, with a firmer initiative rolling out in 2024.
This initiative follows Netflix's successful paid-sharing model, and WBD aims to implement it globally within the next 18 months.
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