"Ranking on Google still matters. But if a prospective client asks an AI platform for the top providers in your category and your brand is not included, you are missing a growing percentage of buying conversations. This shift introduces a new visibility gap for mid-market companies competing in crowded industries."
"AI systems evaluate topical authority across entire subject areas, not just individual pages. That means companies must demonstrate comprehensive coverage of the questions, comparisons and use cases their buyers care about. Publishing a few blog posts per quarter is unlikely to create the digital footprint AI platforms rely on when generating recommendations."
Digital visibility is shifting from Google rankings to AI platform recommendations. Buyers increasingly use AI tools to research vendors and synthesize information rather than reviewing search results. Mid-market companies face a new challenge: AI systems evaluate topical authority across entire subject areas, requiring comprehensive content coverage rather than individual optimized pages. Traditional SEO strategies focused on keywords and backlinks are insufficient. Companies must demonstrate deep expertise through extensive owned media libraries. 2POINT Agency launched AIObot in October 2025 to help mid-market firms adapt to this evolving discovery environment by building the content infrastructure needed for AI visibility.
Read at San Diego Union-Tribune
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