Zendaya wore a custom bedazzled dress featuring the 'Challengers' movie poster, designed by Celia Kritharioti, creating a unique fashion statement.
The poster design by Gravillis Inc. aimed to depict Zendaya's character, Tashi, in control, drawing inspiration from retro 1980s movie posters.
The dress design process included overlaying the poster onto the dress pattern, ensuring the crop was perfect and the shoulders had sufficient space.
Zendaya's innovative red carpet dressing, such as wearing the movie poster as a dress, showcases a new level of creativity and synergy with film branding.
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