According to annual travel trends from Google Flights, the smartest time to book is usually well in advance. This goes for both Thanksgiving and Christmas fares.
For Thanksgiving, the ideal time to book domestic flights is 45 days before your departure date, with historically low prices found 26-59 days out.
Google Flights found that the cheapest domestic flights for Christmas can be booked 58 days before departure, with low prices occurring 36-72 days out.
The travel trends suggest that the best time to book flights falls in early October for Thanksgiving and late October for Christmas.
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