The billboard marking the anniversary of the Tōhoku earthquake and tsunami in Japan creatively conveys the height of the tsunami through a bold red line. It aims to evoke awareness and encourage disaster preparedness among viewers in Shibuya by contextualizing the disaster's scale. While the imagery resonates emotionally with many, eliciting nostalgia and fear, criticism arises regarding its corporate sponsorship by Yahoo Japan, leading to mixed sentiments about profiting off tragedy. The ad sparks discussion on appropriate ways to remember such significant events while promoting safety.
It was this high. Six years have already passed since the Great East Japan Earthquake. We can make preparations here and now.
I feel a twist in my heart when I see this. I cannot forget the fear and shock of that day.
We will not forget that day. This is the best form of disaster prevention. This is what Yahoo believes in.
An incredible message that I was jarred out of at the last line. Yahoo! Piggy backing a tragedy for an ad, dystopian.
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