Rivian broke from conventional automotive color trends by launching its first vehicle in Launch Green, diverging from the standard black, white, and gray. This color choice sparked significant buzz among consumers and heightened its popularity within the Rivian community, with discussions heated enough to warrant Reddit moderators' interventions. The successful reception of Launch Green has influenced Rivian to invest further in an adventurous color palette, emphasizing the relationship between vehicle aesthetics and its outdoor lifestyle brand philosophy.
Everybody buys black, white, or gray. Pretty much every single brand, they're going to have that. And it doesn't matter if you're in the U.S., you're in China, you're in Europe, that's what it is.
Launch Green, marketed as a limited run for the company's R1T truck, bucked the trends and rose near the top of color rankings among Rivian fans and buyers.
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