The article critiques the current narrative surrounding the decline of design, arguing that many assertions of design's demise are clickbait driven by content creators lacking substantial design understanding. It emphasizes that a designer’s real strength lies in their ability to visualize ideas as tangible products. The author contends that the influx of mediocre mentors and theorists has confused a new generation regarding the true essence of design, fostering a crisis not in design itself but in the quality and intent of design education.
A designer's true superpower is visualizing abstract ideas and concepts as tangible artifacts, ready to be tested and launched into the world with tastefully done visuals and functional experiences.
The real issue lies with the people pushing these ideas, who often are the ones responsible for the so-called crisis in design.
These creator-leaders unknowingly shaped a whole generation of designers who don't understand what it actually means to be a designer.
In today's world, anyone can sell something, and that's fine, but these products confuse people and misrepresent the essence of strategic design.
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