The article critiques the effectiveness of modern public health posters, particularly those on the NYC subway, arguing they lack engagement and creativity. Instead, it draws comparisons with WWII-era anti-venereal disease campaigns, specifically Salvador Dalí's provocative artwork, which conveys stark warnings through surreal imagery. The author contrasts the dullness of current health messages with the effectiveness of bold, striking graphics, suggesting that the latter can resonate more with the audience. It also touches on how design can influence public perception and behavior regarding health issues.
Created in 1941, Dalí's nightmare vision eschewed the sort of manly, militaristic slogan that retroactively ramps up the kitsch value of its ilk. Its message is clear enough without: Stick it in—we'll bite it off!
The Chelsea Mini Storage ads' saucy regional humor is far more entertaining, as is the train wreck design approach favored by the ubiquitous Dr. Jonathan Zizmor.
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