In a statement, the club said: "Welcome to our remastered brand identity, embracing our rich history and unmistakable heritage. Created with the input of over 300 players, staff and fans to fully understand what Tottenham Hotspur means to them, our new identity enables a more playful, daring approach for the Club's brand across the multitude of platforms on which it now features, with a particular focus on clarity in digital environments."
The new logo has had a mixed response, with some supporters on X (formerly Twitter) describing the rebrand as pointless. Plenty of fans have noted how the cockerel looks almost identical, as the rebrand is Spurs originally changed the club badge back in 2006, with an aim of modernising the club's image.
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