Technological advancements like the rotary press and the rise in literacy fueled growth in Japanese commercial art in the late 1920s and early 1930s, leading to the establishment of design studios and internal design divisions in commercial establishments.
Despite being largely overlooked, Japanese commercial culture of that time was rich, with corporations taking a proactive approach in spearheading advertising design for everyday consumption, a fact often not fully recognized globally.
#japanese-commercial-art #technological-advancements #consumerism #design-studios #advertising-design
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