"Helping people to reconnect with old memories, viewers are transported to their local corner shop, school playgrounds and childhood cupboards. "I think this project has struck a chord because there's a particular interest in hand drawn designs of the past in the current age of AI where human effort is at an all-time low. Now the first thought is 'I'll get AI to do that', rather than commissioning an illustrator," says Chris."
"These crisp packets are informed by the culture at the time, marketing to children via television classics such as Thunderbirds and Teenage Mutant Ninja Turtles, gloriously hand-drawn and popping with colour. The book is a kind of memoriam not only to previous decades worth of visual identities, but the UK itself, as Chris scoured "thousands of empty buildings and abandoned factories" to find these empty packets, amongst other things in his collection, such as 35mm photos, hand-painted signs, artwork, vinyl, comics and books."
Chris faced the challenge of preserving fragile crisp packets for long-term display and solved this by scanning them to reveal vibrant, hand-drawn designs. The scanned images revive packaging art and transport viewers to corner shops, school playgrounds and childhood cupboards. The work highlights a renewed interest in pre-digital, hand-drawn design amid growing reliance on AI. The packets reflect their era through colourful marketing aimed at children using television tie-ins like Thunderbirds and Teenage Mutant Ninja Turtles. Chris sourced packets and related ephemera from thousands of empty buildings and abandoned factories, building a collection that includes photos, signs, artwork, vinyl, comics and books. Favourite packets include cartoon-focused designs and personal taste leans to Nice 'N' Spicy Nik Naks.
Read at Itsnicethat
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