According to the suit, obtained by San Angelo Live, Bosque Ranch feels Free Rein's logo (an F and R overlapping) too closely resembles their logo (a B and R overlapping) and could potentially confuse consumers.
Bosque Ranch has been using that logo since 2004, and was registered federally in 2020. In 2022, Hauser bought Longhorn Coffee Co. alongside Karl Pfluger, Aron Marquez and Paul Anderson. Bosque Ranch launched their own coffee in June 2023, and a few months later, Free Rein coffee emerged with its new logo.
[
add
]
[
|
|
...
]