The "WeNYC" Logo Flop
Briefly

Not since the new money- remember that?-no, not since New Coke-no, not even New Coke-well, then, not since the Dodgers left Brooklyn has any intended innovation met so much appalled resistance as the proposed new logo for post-pandemic New York.Meant to gently supersede and complement Milton Glaser's famous mid-seventies logo, which I wrote about and praised this week, it has reeled in hate mail of a kind that not even Donald Trump would seem to deserve from Stormy Daniels.
Read at The New Yorker
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