Jude Kang's work highlights the contradiction between the abundance of talented designers in Korea and the diminishing presence of impactful printed posters in public spaces.
Kang's passion for posters ignited during his studies in Switzerland, where he recognized the organic presence and infrastructure supporting poster design in urban environments.
The distinct visual vocabulary of Korean poster design is at risk of being lost, despite the rich tradition and creativity amongst local designers.
He emphasizes the importance of a systematic approach to poster design that integrates cultural institutions and public spaces, which is currently lacking in Seoul.
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