Edd (Harrington) and I had run Colophon for nearly 15 years and grown from a startup to one of the largest foundries in EMEA, we both felt that there was a lot we still wanted to learn from a commercial perspective that was becoming more challenging under the structure we were working in as an independent company. This new chapter opens up a realm of possibilities, not only professionally but also personally.
The continued advance of the democratisation of type production brings both positive and negative issues for those that rely on the industry to support their living. On one side, further engagement from a wider audience potentially brings in further adoption and increases the overall market size, but the increase in type production pushes the focus onto helping creatives and customers find the right type. Those that need (or want) to license fonts from reputable vendors or platforms, will have greater choice with higher quality, requiring vendors of all scales to offer USPs to their customers through technology and marketing.
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