Umbro, on its 100th anniversary, unveils a centenary logo that adds color and emphasizes the existing design's shape, standing out with a bold red central diamond.
Craig Burston, Senior Lecturer, lauds Umbro's logo for its simple geometric beauty, contrasting it with Adidas and Nike's more complex designs driven by marketing strategies like 'Just Do It.'
Umbro's logo legacy reaches back to the 1970s, setting it apart from Nike's US focus at the time, resonating deeply with English football fans to this day.
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