One of the most persistent myths about creativity is that a creative idea is a totally original idea. In reality, most innovative ideas are combinations of existing concepts.
Steve Jobs effectively summarized this concept, saying, "Creativity is just connecting things." This encapsulates the essence of innovation being rooted in existing knowledge.
Gutenberg's invention of the printing press exemplifies creativity as combining pre-existing technologies, leading to an intellectual revolution by making books more accessible.
The historical precedent shows that creativity relies heavily on restructuring and connecting existing ideas rather than solely producing ground-breaking inventions.
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